The iXperience Blog is a useful resource for prospective students who are interested in learning more about their potential Cape Town experience. It contains first hand accounts from past students about what they learned in class, their internship experiences, and how iX helped launch their careers. Because of the importance of this platform as a marketing tool, we decided to prioritise a content and design update.
Curate & update & upload articles + Edit & upload imagery + Long-term maintenance of blog
I began this process by interviewing our current iXperience students for potential blog post ideas as to build a roster of authors. I was looking for voices that would highlight the individual's own personal journeys and careers through the program. After having a team of writers, I began managing their deadlines as well as editing their articles before uploading and sharing the writing. I also had to find and edit photos that would fit with each post. Finally, I would market the articles through iXperience's social media networks to gain more reach.
The launch of an updated blog design that makes for a seamless reading experience.